Direct Email Marketing

Welcome to Direct Email Marketing

Feature Article July 26, 2010

Measuring Engagement: Go Beyond Email Opens And Clicks

- July 26, 2010, 3:12 am

When it comes to measuring how engaged your audience is, your email open and clickthrough rates are the best way to gauge their level of interest, right? Not necessarily. If you're only looking at email metrics, you're not getting a true picture of how your marketing efforts are performing. Measuring audience engagement can have an impact on your future campaigns...

(read more)


Feature News
Knotice Announces New Software Release, Expands Mobile Marketing Feature Set
Whether a direct digital marketing campaign is executed through the email, Web, or mobile channel, Concentri users gain deeper, real-time insight into their ...
Publisher: PR Newswire (press release)
Your Email Program: Time for A Tune-Up -- Or A Blow-Up?
Do we integrate email with other marketing initiatives, including social, mobile, print, broadcast, direct or out of home? What are our company's business ...
Publisher: Mediapost.com
Direct Marketing Helps Expand Local Businesses
On Thursday, July 22 nd , they held another one of their "Grow Your Business" luncheons, this time covering the topic of email marketing tactics. ...
Publisher: Patch

Categories